I founded The Lou Lou Love Club as a Bordeaux-based community bringing together women working across the creative and wellness worlds.

I began developing the Club in 2023, before launching its programme of physical events in 2024. From the initial concept onwards, I developed the complete creative vision for the Club — shaping its positioning, visual universe, image direction and communication, and translating these across both digital content and physical experiences.

Since then, I have conceived, creative-directed and hosted a programme of member gatherings and Open Club Drinks, curating the venues, collaborators, brands and details that shaped each experience. The Club is also a platform for selected brand collaborations, bringing partners such as Sézane and Oh My Cream into its wider universe.

Alongside the physical experiences, I developed the Club’s visual language and content — from art direction and imagery to collages and editorial communication — creating a coherent world across its different touchpoints.