Defining the essence of a brand through its positioning, story, tone and creative direction. Through a highly personal and collaborative process, I help founders step back, uncover what feels most distinctive and true to their vision, and translate it into a clear foundation for the brand. From focused consulting to a complete brand book, the result becomes a framework from which to grow and communicate with consistency.

Shaping the creative vision of a brand or project and bringing it to life with intention and imagination. From imagery and storytelling to design and visual references, I bring together the different elements of a project to create a world that feels distinctive, cohesive and deeply considered — across both physical and digital spaces.

Creative photography and short-form video for jewellery, beauty and objects. With a focus on atmosphere, detail and storytelling, I create original imagery that feels personal and distinctive, giving brands a considered library of visual assets for their editorial and digital channels.

Creative direction and design for brand and private events, from intimate dinners to press and talent gatherings. From the initial idea to the setting, styling, scenography and guest experience, I approach each event as a world of its own — thoughtful, memorable and shaped around the people who will experience it.