The most memorable brands and experiences are shaped from the inside out.
Through creative direction, brand vision and editorial storytelling, I help founders uncover what makes their work distinctive and transform it into thoughtful worlds that feel authentic, timeless and deeply considered.
Born in London and raised in France, I bring a cross-cultural perspective that blends British sensibility with French aesthetics. Alongside my studio practice, I’m also the founder of a creative and wellness community for women rooted in culture, beauty, wellbeing and meaningful connection.
Sézane
Creative Direction — Event design — Talent Selection — Hosting
Brand Vision — Editorial Storytelling — Talent Curation
Gipsy Maurice
Creative Research — Photography
Arthus Bertrand
Creative Direction — Editorial Storytelling
Lou Lou Love Club
Creative Direction — Event Design — Community Development — Hosting
Editorial Storytelling — Photography
Kerzon
Maddie Knitwear
Brand Vision — Creative Direction — Editorial Storytelling
Capucine Arnoux Jewellery
Visual Strategy — Editorial Storytelling
Creative Research — Photography
Camille Colette Studio
Creative Direction — Event Design — Talent Curation — Image Design
Westman Atelier
Editorial Storytelling — Photography
Photos Sézane & Lou Lou Love Club © Luna Pastirik